CHARLESTON, SC – SEPTEMBER 25, 2006 – On the heels of the company’s unprecedented growth and compelling innovations in the plasma cutting industry, InnerLogic, Inc. unveils a new corporate identity, complete with a new name, logo and tagline. The company is now KALIBURN, with the tagline, “Plasma Cutting Innovation.” This strategic move represents a significant milestone in its history and is symbolic of a company that is changing the landscape of the plasma cutting industry.
"Our new name and corporate branding amplify the qualities this company has possessed since its founding in 1985, and capture the spirit and energy that drive this company today and every day," commented KALIBURN President Steven F. Hardwick. "Changing a company name and logo that is well-known throughout the industry is a big risk, but one we feel confident will pay off for our company and our customers," he added.
The elements of the new name and logo are consistent with KALIBURN’s values and corporate image. Combining the essence of powerful words and a unique symbol, the KALIBURN corporate identity builds on the company’s rich heritage of excellence and signals a new and exciting future. The name is derived primarily from "Caliburn," the name of King Arthur’s sword, which symbolizes the power, strength and confidence of the legends of Excalibur (a romanticized version of the word adopted over time) and how the company approaches its business every day.
"It is believed that the name ‘Caliburn’ is rooted in the Latin word ‘chalybs’, meaning ‘steel’, which is another reason this new name is so fitting for our company," explained Hardwick. Additionally, “BURN” represents the high temperature and intensity of a plasma torch, as well as the passion KALIBURN and its employees dedicate to its products and customers. From the sword and banner icon symbolizing precision cut, to the bold colors, the new logo unites a corporate vision with a graphic identity.
With an anticipated new product launch, the unveiling of the new name and logo illustrates the company’s strategic vision of advancing cutting system technology. "We felt that the time had come to change our name and look to keep up with all of the great advancements we’re making," Hardwick said. "This is the perfect time because we’re entering a new era for our company and introducing an exciting new product at the FABTECH/AWS tradeshow in Atlanta later this year."
Established in 1985, KALIBURN has flourished from a producer of torch height control products into an industry leading manufacturer of plasma cutting systems. Headquartered in Charleston, SC, the company is committed to delivering innovative, reliable products backed by unprecedented customer service and product warranties. Through its significant growth and product advancements, the company continues to evolve and maintain its leadership position in the plasma cutting industry. For more information about KALIBURN, call 1-800-252-2850.